Yes, It's been eye opening the difference. I've done some great interviews with really interesting people and they flop. I steer one of them to make it more about me, which seems wrong, but follows the advice of someone in the know, and it gets boosted.

It has made me rethink Tony's messaging - he did say he wanted experts. Then he qualified that with 'we're all experts in ourselves'. Then they added personal experience to the boost criteria...

"Does the author speak from relevant knowledge and experience? The story demonstrates that the author has credible, first-hand experience with or knowledge about this subject, and they care deeply about communicating it effectively. That may be because they’re a subject matter expert or because of their lived experience. One way or another, there’s a clear and compelling reason why this particular author is writing about this particular topic—their insights (whether revealed in the context of fiction or nonfiction) reflect relevant experience."