Wow. I had no idea. That is really bad for those of us who don't manage to sign people up. That'll slash our earnings for reading time in half. Shit.
Explains why some people are dedicating so much space at the foot of their articles to a persuasive paragraph, rather than trying to sell their other stories. I might have to do the same.
This is bad for small writers. I dislike all these bonuses, prizes, blah blah - eg giving a small number of people more money. Why not pay us all a little more for reads? Make it more equitable.