Totally agree. I used to spend half my time pitching. Now it's a bit all over the place because I got some regulars, but then I lost some too, and then Medium started to swallow up time, so I'm back to cold calling at the moment, trying to break down new doors. Not easy!

There was a guy I interviewed who literally did create his own newspaper. Can drop the link if you're interested. He was very successful. I think it's still going strong.