She's saying it's not the topic that's important but the way you tell it. Focus on what you’re passionate about, write about what you’ve studied, what you’ve experienced, and what you really know about. They're emphasising quality over volume. It's not easy when topics you're passionate about don't do well, but then wasn't the aricraft story you had boosted in that category. And the other one you had boosted, was heartfelt. You can do it!