I'm talking about weeks ago, before Ariel left, when I was asking her about whether pets was covered as a niche. They have been telling people for the whole of the past year to open publications.

It's a lot of work and it's right that people should know if that situation has changed.

Up until yesterday, I was considering creating a lot more work for myself to rebrand the publication and get new writers on board, so I could have another go.

If I've complained about the process in the past, it's been about the fact that I've tried so hard to follow the bloody rules, only to find out that they've changed and it's not circulated when they do change. So I do the wrong things, and then Ariel says start again because we've got that angle covered. It's frustrating.

You knew parenting wasn't covered before opening it and applying, I think? I missed that memo - that I needed to check the topic first.