I think you've hit the nail on he head. It does seem that they're now targeting people who just want a dopamine hit, while pro writers run for the hills.

I don't know... I do love it here, but honestly, the time investment for the returns is not looking good on this year's total freelance income.

Like you, I joined late - after the good times for career writers had pretty much petered out. And they've been changing strategy ever since. I hoped things might recover, but now I'm not sure what to do for the best.