I love it, and I did feel the pressure to grow, but I peaked and am now downsizing - thanks for that, pandemic. I accept where I'm at, and where the whole industry is going. Trying to stay afloat isn't actually that easy, but it beats having to turn up at some shit office every day to do someone else's bidding. Also, I'm just self-employed. Sole trader. I keep things simple. Employees and shop fronts or hired office space are a whole other ball game - not for me at all.