Here's my take on it. I'm the one who asked the question. :) Would love you to put a link to my story.

https://medium.com/all-about-m/tony-explains-why-our-earnings-have-crashed-25dab97bb2fd

But yes, it does mean we have to take a completely different approach with new subjects - I don't think it means we can't engage with our old buddies - if it does, there're more to it.

Wouldn't surprise me if a change of approach doesn't work though.